Greetings from the Undergraduate Academic Council (UGAC)! We’re delighted to host Lecture 4 of the Consumer Psychology & Behaviour Certification Series, featuring a masterclass on storytelling, brand strategy, and the art of influencing consumer decisions. In a world where consumers are bombarded with options, brands that win are the ones that tell stories that move people. This session will decode how world-class brands shape perception, trust, and buying behaviour — and how students can apply the same playbook to careers, products, and personal branding. Topic: The Craft of Brand Storytelling & Building Consumer Love Speaker: Apoorv Sharma Date & Time: 2nd November, 2:00 PM Mode: Online Join Link: https://teams.microsoft.com/l/team/19%3AfFVAudLm5Y3LEOwRh6fQDA4yqx_gZtHC5JceoxLco3c1%40thread.tacv2/conversations?groupId=d0dcc95b-c6b5-4522-b700-5c6865105ae6&tenantId=403ee5f4-55b3-45cd-8ae2-824be887a075 Meeting ID: 415 166 774 196 2 Passcode: 9Qh9ox3i About the Speaker Apoorv Sharma is a Marketing Leader with rich experience across global giants such as Apple, Amazon, Flipkart, and Vodafone. Known for shaping compelling brand narratives and teaching the craft of storytelling to thousands of growth and marketing leaders, he specializes in brand strategy, consumer behaviour, and growth marketing. He currently advises high-growth startups on building brands that scale with authenticity and emotional resonance. Certification Requirement Attend a minimum of 3 out of 4 sessions and complete the upcoming assignment to earn the UGAC Certificate of Completion. Register (if you haven’t yet): https://forms.gle/FeETomJpFc2RnwjE7 Join WhatsApp Group for Updates: https://chat.whatsapp.com/Ezxev7UqlPu5O6ctmCrnw0 Warm Regards, Harshul Jain Undergraduate Academic Council (UGAC) 8959594432 To Be of Service | सेवा परमो धर्म: Kartik Shilpi Singhal General Secretary, Academic Affairs (UG) Indian Institute of Technology, Bombay. Powai, Mumbai - 400076 Email: gsecaaug@iitb.ac.in. UGAC Website: https://ugac-iitb.github.io/UGAC-IITB/ Instagram: https://www.instagram.com/ugac.iitb/