Greetings from the Undergraduate Academic Council (UGAC)! We’re excited to continue our Consumer Psychology & Behaviour Certification Series with Lecture 3, diving further into what shapes how people make purchase decisions — and how brands tap into those triggers. Have you ever wondered why we choose one product over another, even when they appear almost the same? Or how subtle cues, emotions, and context drive our everyday choices? This session will unpack the psychology behind those decisions. Lecture 3 Details: Topic: Why Behind the Buy – Understanding Core Biases, Nudges, Cultural Influences, Social Proofs & How AI is Shaping the Consumer of the Future Speaker: Parikshit Deshmukh Date & Time: 25th October, 6:30 PM Venue: LC101 About the Speaker: Parikshit Deshmukh is a Marketing and Business Strategy leader at Asian Paints, recognized among Top 30 Under 30 Marketers. An alumnus of IIM Indore, he has led major brand and customer-focused initiatives across markets. His work centers on understanding real consumer motivations and shaping behaviour through insight-driven strategy. About the Certification: Attend a minimum of 3 out of 4 lectures and complete the upcoming assignment to earn your Certificate of Completion. Register (if you haven’t already): https://forms.gle/FeETomJpFc2RnwjE7 Join the WhatsApp Group for Updates: https://chat.whatsapp.com/Ezxev7UqlPu5O6ctmCrnw0 Warm Regards, Harshul Jain Undergraduate Academic Council (UGAC) 8959594432 To Be of Service | सेवा परमो धर्म: Kartik Shilpi Singhal. General Secretary, Academic Affairs (UG) Indian Institute of Technology, Bombay. Powai, Mumbai - 400076. Email: gsecaaug@iitb.ac.in. UGAC Website: https://ugac-iitb.github.io/UGAC-IITB/ Instagram: https://www.instagram.com/ugac.iitb/