Greetings from the Undergraduate Academic Council (UGAC)! We’re thrilled to continue our Consumer Psychology & Behaviour Certification Series with Lecture 2, featuring a deep dive into understanding what drives consumers and how brands can shape those choices. Have you ever wondered how iconic campaigns make people feel a certain way about a product or even change their preferences entirely? This session will explore exactly that. Lecture 2 Details: Topic: Understanding Consumers – Decoding Choices and Shaping Behaviour Speaker: Aditya Arora, Senior Planning Director, Ogilvy Date & Time: 11th October, 6:30 PM. Venue: LC201. About the Session: Aditya will explore how to truly understand what consumers are looking for and how brands can subtly influence them to consider what they’re trying to sell. He will unpack how audience insights, behaviour patterns, and cultural cues come together to shape successful campaigns. About the Certification: Attend at least 3 out of 4 lectures and complete the upcoming assignment to earn your Certificate of Completion. Register (if you haven’t already): https://forms.gle/FeETomJpFc2RnwjE7 Join the WhatsApp Group for updates: https://chat.whatsapp.com/Ezxev7UqlPu5O6ctmCrnw0 Warm Regards, Harshul Jain Undergraduate Academic Council (UGAC) 8959594432 To Be of Service | सेवा परमो धर्म: Kartik Shilpi Singhal. General Secretary, Academic Affairs (UG) Indian Institute of Technology, Bombay. Powai, Mumbai - 400076. Email: gsecaaug@iitb.ac.in. UGAC Website: https://ugac-iitb.github.io/UGAC-IITB/ Instagram: https://www.instagram.com/ugac.iitb/