Greetings from the Undergraduate Academic Council (UGAC)! We are excited to announce the launch of an exclusive Consumer Psychology & Behaviour Certification Series designed to deepen your understanding of consumer decision-making and behaviour, a vital skill for marketers, designers, and entrepreneurs alike. Have you ever wondered why a slightly higher-priced product suddenly feels like the best deal when placed next to a more expensive one? This subtle but powerful influence, known as the “Decoy Effect,” shapes countless buying decisions every day. To gain a deeper understanding of similar topics, attend the full lecture series featuring speakers from top advertising agencies, FMCG giants, and consumer tech companies. Lecture 1 Details: Topic: Inside the Buyer’s Mind – Decoding Behaviour with the NEBULA Framework Speaker: Aleem Merchant, Founder & Director, Synapse Marketing Consultancy Pvt. Ltd. Date & Time: 4th October, 6:30 PM onwards Venue: LC201 About the Speaker: Aleem Merchant is a first generation entrepreneur. He is the founder and director of Synapse. Synapse is a marketing and advertising agency and handles clients like LEGO, Loreal, Eureka Forbes, Ultratech, Abbott, Cipla and many others. Aleem is an industry speaker, top voice on LinkedIn, podcast host and a dog lover. About the Certification: Attend at least 3 out of 4 lectures and complete the assignment that will be shared in the coming days to receive the Certificate of Completion. Register for the lecture series by filling out this form:https://forms.gle/FeETomJpFc2RnwjE7 If you haven’t already, join our WhatsApp group for updates and to connect with fellow marketing enthusiasts: https://chat.whatsapp.com/Ezxev7UqlPu5O6ctmCrnw0 Warm Regards, Harshul Jain Undergraduate Academic Council (UGAC) 8959594432 To Be of Service | सेवा परमो धर्म: T's Kartik Shilpi Singhal General Secretary, Academic Affairs (UG) Indian Institute of Technology, Bombay Powai, Mumbai - 400076 Email: gsecaaug@iitb.ac.in UGAC Website: https://ugac-iitb.github.io/UGAC-IITB/ Instagram: https://www.instagram.com/ugac.iitb/